Priorities & Initiatives

The Shoals Chamber has long been a leader in innovation and implementation of programs that make a positive difference in The Shoals. Through an effective agenda-setting process, coupled with determination to make good things happen, the Chamber has earned the role of the voice of business along with a reputation for strategic thinking and leadership.


Women in Business

Chamber Women in Business is a proud initiative of the Shoals Chamber of Commerce. Created in 2017, the program's purpose is to create a network of support for women-owned business and young female professionals in the Shoals area of Alabama. Our vision is to NETWORK, MENTOR, SUPPORT, and EDUCATE the women of the Shoals. 

The Shoals Chamber of Commerce hosts Women in Business events semi-annually to encourage one another, exchange business cards, support our local businesses, experience educational programming and, of course, network. The Chamber invites you to connect with our Women in Business initiative and join us for our future gatherings!



Alyssa Crow, Director of Events & Engagement

E:      P: (256) 764-4661




The Shoals Allocation Fund for Entrepreneurship (SAFE) is an initiative by the Shoals Chamber of Commerce to encourage entrepreneurship in The Shoals and provide funding to help with start-up fees incurred during the process. SAFE operates as a partnership with each of the four municipalities within The Shoals region to promote community involvement and generate engaged business owners. Click HERE to download the application!


  • Must intend to own a brick & mortar
  • Must own and operate a business within Florence, Muscle Shoals, Sheffield, or Tuscumbia
  • Must be a new business (not a franchise or secondary location)

 Eligible Fees:

  • Municipal Business License

 The Shoals Chamber of Commerce is selling "The Shoals- Live Local" Baseball Tees to benefit the Shoals Allocation Fund for Entrepreneurship. All proceeds raised from these shirts will go towards the SAFE fund. Click HERE to order your shirt!


Caitlin Burns, President

E:    P: (256) 764-4661


Shoals Chamber Ambassadors

The mission of the Shoals Chamber of Commerce Ambassadors is to infuse the top characteristics of the Chamber’s diverse business community to help promote member retention and economic vitality in the community.

Ambassadors are enthusiastic, outgoing professionals with strong leadership skills and diverse backgrounds who act as the liaison between The Shoals Chamber leadership, its members, and the community.  Ambassadors are representatives of a member organization in good standing. Ambassadors make a 12-month commitment to serve.R

Responsibilities of Chamber Ambassadors

  • Meet and greet attendees of all events!
  • Raise awareness of Chamber activities and benefits to members.
  • Encourage meaningful and beneficial participation in Chamber programs!
  • Enlist new Chamber members to help new members with onboarding!
  • Serve as goodwill representatives of the Chamber at various community events!

Rebecca Moon, Director of Membership

E:   P: (256) 764-4661


Contact the Chamber

Staff email address can be found here. Voicemail is available at 256.764.4661.