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Benefits of Membership Investment

Business Profile Website Metrics

Within 24-48 hours of becoming a member, the quality and quantity of website traffic is increased to your web page by your potential clients and customers as your data is entered into the Shoals Chamber database. This feeds directly into our searchable online Business Directory increasing the number of clients and customers finding your business with our average of over 1,000 hits monthly for this page.

Ribbon Cutting Ceremony

They say "a first impression is the last impression." This ceremony is your ticket to the best small business PR campaign. Whether you are opening a new business, under new management/ownership, new location, remodeled or expanded, we can't wait to celebrate this milestone with you. Ribbon Cutting photos and story are shared across our platforms with more than 10,000 followers on social media.

During the ribbon cutting, we will also meet briefly to discuss the resources we can offer your business.  For more information or to Schedule, Please contact Rebecca Moon .

Facility Usage

Whether you require a small private room for a deposition, a 20 person training closed door area, or a place to host you next 40 person board meeting, you are always welcome to our spaces. All spaces include WiFi, laptops, projectors, display screens, and tech support. If you have catering, we have a full kitchen at your disposal. Room requests can be submitted to

According to a 2017 Neilson Survey from the Silent Gen to the Gen Z, 79% - 83% respectively trust referral advertising. The Chamber, for more than 100 years, has been considered a trustworthy source of information and so its members are considered trustworthy too. Referral marketing is a must have for both B2C and B2B to have a "seal of approval" from others to survive the market.

Education & Training

Seminars, business workshops, webinars, small business resource events and more are on our calendar quarterly. Chamber member trainings on business startup, financing, human relations, insurance, leadership, social media, taxes, and employee engagement are consistently available. Make sure you are subscribed to our newsletter to stay up to date.

Our Job Board is a resource for our Members and we work consistently to share that across our platforms. Your Member Information Center allows you to post job openings instantly online. The Shoals community is made up of citizens that want to live, shop and WORK local. With trends shifting to remote work and the post-pandemic labor shortages, we are focusing significant effort on our job board.

Economic Development

We collaborate with the Shoals Economic Development Authority and the SBA to not only to increase the tax base of our local economy, but also recruit new businesses into our community.

Legislative Advocacy

As the Shoals' premier governmental relations resource, the Chamber is proud to advocate on for pro-business public policy at the local, state, and federal level. Our staff is committed to protecting our membership from harmful legislation and promoting policy that allows economic growth in the Shoals. If you are interested in our vision or mission in this area, contact Sam Mashburn

The Shoals Chamber of Commerce is proud to offer discounted Membership pricing to Veteran-owned businesses. More information about special rates can be found on our membership application.


Support our efforts to represent your business interests. | View VISIONARY Tier Benefits

MISSION $10,000

Determine the ways in which we impact our community. | View MISSION Tier Benefits


Determine the ways in which we impact our community. | View VITALITY Tier Benefits


Support our ability to strengthen the regional economy. | View ADVOCATE Tier Benefits


Support our ability to strengthen the regional economy. | View ENHANCE Tier Benefits


Support our efforts to represent your business interests. | View CONNECT Tier Benefits

NW-SCC Community Partners Scholarship

Community Partners Scholarship graphicNorthwest-Shoals Community College (NW-SCC) is a proud partner of the Franklin County, Haleyville, Lawrence County, Rogersville, and the Shoals Chamber of Commerce.  The partnership offers tuition scholarships to all full-time (30 hours+) employees of member businesses/companies of the Shoals Chamber of Commerce within our service area.  Scholarships are applicable to all degree and certificate programs, at both campuses, including online offerings.  Proof of eligibility is required.

Company & Employee Benefits

10% tuition scholarship to all full-time employees of the Shoals Chambers of Commerce and the full-time employees of active members of the Shoals Chambers of Commerce in the NW-SCC service area.

Customized career plans for your specific need and on-site academic or career technical course instruction are available.

Full access to NW-SCC enrollment services, student success coaches, student financial services, tutoring staff, etc.

Let NW-SCC help you build your workforce from within!
Find out more about the NW-SCC Community Partners Scholarship at
or contact Amanda Terry Peters at 256-331-8062 or email

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UNA Proud Educational Partners

As one of our state’s premier institutions of higher education, the University of North Alabama is proud to partner with the Shoals Chamber of Commerce to continue to invest in our surrounding communities and to benefit the businesses of the Shoals. Our most significant achievement through this partnership is the creation of the educational partnership that allows members of the Shoals Chamber of Commerce to complete or pursue a degree at UNA for a special rate. The University is proud to offer the option of continued education for the professional development of the Shoals’ local workforce. This partnership not only benefits the University, as we welcome more students into the Lion Pride, but businesses are better equipped to invest in their employees, and employees in their own personal growth. This partnership boasts a 20 percent discount on tuition and fees for full-time employees of all Chamber members; it is a significant benefit for businesses that have proven their commitment to the Shoals Chamber and the entire Shoals community with a membership.

Company & Employee Benefits

20% tuition discount to all full-time employees of the Chambers of Commerce and the full-time employees of active members of the Chambers of Commerce.

Numerous online degree options are offered, and students have access to the same benefits and resources on campus as traditional students. We at UNA cannot think of a better way to invest in and serve the Shoals’ workforce than through this partnership with the Shoals Chamber, and our shared hope is that all businesses – both large and small – will take full advantage of this significant opportunity for their employees through a membership in the Chamber.

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kids networking

Let UNA help you build your workforce from within!
Find out more about UNA partnership opportunities at the link below!

MOU Corporate Partnerships

For more information, contact Amanda Sherrod at 256-765-4861 or