Great things are on the horizon! 

 Shoals Chamber of Commerce . 20 Hightower Place, P.O. Box 1331 . Florence, AL  35630 . P: 256.764.4661  F: 256.766.9017

Proudly Serving All of Colbert and Lauderdale Counties in NW Alabama including Florence, Muscle Shoals, Sheffield, Tuscumbia and surrounding townships.

Caitlin Holland Named Shoals Chamber of Commerce President

The Board of Directors of the Shoals Chamber of Commerce has named Caitlin Burns Holland as Chamber President after a national search to fill the position. Holland, who has served as the Chamber’s Vice President for Investor Relations since November 2015, will start her position immediately.


Macke Mauldin, past Chamber Chair and President of Bank Independent, headed the search committee. The Chamber engaged Wheless Partners Executive Search and Leadership Consultants to manage the search.

Summer Eats & Rockin' Beats 3.0!

We found your cure for the summer time blues! Join us for Summer Eats and Rockin’ Beats 3.0, our biggest member appreciation event of the year! We’ll be showcasing our local restaurants’ summer selections while you rock out to some great tunes on the lawn of the Shoals Chamber of Commerce.

This year, we’re featuring the high-energy, get-your-feet-moving locals, The Iguana Party! Bring home a fun memento from our summer-themed photo booth, and stick around for some great door prizes to kick those summertime blues! Don’t miss out on our biggest event of the year, celebrating the business professionals that help the Shoals area continue to thrive.

This event is fueled by our Presenting Sponsor, Q107, and Entertainment Sponsor, Country Financial Agents Jerry Freeman and William Jangaard.

Leadership Shoals



Leadership Shoals is a program of the Shoals Chamber of Commerce that allows participants an opportunity to better understand and appreciate the Shoals community. The program has been in existence for more than 25 years. Since its inception, Leadership Shoals has seen more than 500 businesses and community leaders go through this program. Leadership Shoals offers numerous opportunities to broaden perspectives and gain an increased understanding of community dynamics and public issues.

Before you do business, search our online Membership Directory.  

Through our network of support and a firm foundation in our programs, we develop relationships and strengthen our businesses and community.  Do business with a member of the Shoals Chamber of Commerce today!  View our Membership Directory.

Our weekly newsletter and press releases keep you in the know.

Everything we do, we do for you, your business and our communities. We want you to be informed on what we're doing here at the Chamber  and we want you to be involved! Sign-up for our weekly newsletter. 

Why join the Shoals Chamber of Commerce?

Find out how the Chamber benefits you and your business... and in turn, how you and your business benefit where we live. We look forward to having you as a valuable, working partner.

Events! Events! Events!

We love being able to offer opportunities for our members to interact with each other!  Ribbon Cuttings, Business After Hours, Lunch & Learns...We always have something happening. Here's where you'll find the Who, What, When & How!  See our calendar...

The Rhythm of Commerce

Positive economic growth and community well-being always requires long-term strategy combined with bold approaches and leadership to make things happen.  View our "The Rhythm of Commerce, Turn it Up!", 5 year campaign.

2017-2018 Board of Directors

Our Board of Directors, representing the entire Shoals area, consists of over 30 men and women dedicated to the Shoals and the health of its environment.

Meet your Professional Staff

Every day, your professional team works deligently to carry out the directives set in place by our Board of Directors and to serve its members and community.  Let them help you and your business succeed!

Program Information

Education Workforce Readiness


BEST Robotics Competition 


Summer Technology Institute for Educators


High School Business & Industry Tour Series


 Middle School Substance Abuse Awareness & Prevention program


Reality Check 



Leadership Programs, NextGen, Keep the Shoals Beautiful...

Keep The Shoals Beautiful


Leadership Shoals


Youth Leadership Shoals


NextGen - Young Professionals





All About Ribbon Cuttings, Lunch & Learns & Business After Hours


Ribbon Cuttings - We bring members of the community and help you celebrate your business!


Host a Lunch & Learn


Networking is the name of the game... Host a Business After Hours Event.

Entrepreneurship, Innovation, Public Policy, Local Issues & Legislative Affairs

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